Founding roofing partners
huseli
One Opportunity. One Partner.
Exclusive, qualified homeowner jobs — never shared with a list of roofers.
No setup fee · No retainer · From £30
How Houseli works
One qualified homeowner opportunity. One Houseli partner. You contact and quote.
Step 1
Homeowner
Enquiry comes to Houseli
Step 2
Qualify
We check it against agreed criteria
Step 3
Match
Introduced to you alone — not a list
Step 4
You quote
Contact the homeowner and win the work
Choose your work
Tell us the work you want. We agree the detail on the call — before you go live.
01 · Area
The outwards you want Houseli jobs in (subject to availability).
02 · Projects
Repairs, flat roofs, re-roofs, new roofs — what you want more of.
03 · Size
Your preferred minimum job value — refined together.
04 · Capacity
How many extra opportunities you can take on each month.
Commercial model
No retainers. Pay only when we supply a qualified opportunity.
No setup fee
Nothing to pay to join the programme.
No monthly retainer
No standing charge while you’re live.
Pay per opportunity
Only when a qualified job is introduced.
From £30
Indicative launch prices — agreed before activation.
After approval
After approval you fund a prepaid Opportunity Balance. It only drops when we supply an agreed qualified opportunity — never a setup fee.
Price, qualification and territory are three separate agreements — locked before you go live.
See the numbers
Pick territory and project type for an indicative Houseli price. Then add your assumptions.
Indicative opportunity price
£75
Replacement / re-roof · Band B · South West London
Your assumptions
Estimated outcome
Contribution after Houseli cost
Gross profit minus total opportunity spend
£4,850
Gross profit per £1 spent
Estimated GP ÷ Houseli cost
£7.47
Break-even close rate
Close rate needed to cover Houseli cost
2.7%
Show full breakdownHide full breakdown
- Total Houseli cost
- £750
- Estimated jobs won
- 2.0
- Estimated job revenue
- £16,000
- Estimated gross profit
- £5,600
- Revenue per £1 Houseli spend
- £21.33
Illustrative estimate only. Results are calculated using the assumptions you enter. Houseli does not guarantee opportunity volume, conversion rates, job values, revenue or profit.
Launch matrix reference
| Project | A | B | C |
|---|---|---|---|
| Repair / leak | £30 | £40 | £50 |
| Substantial repair | £40 | £50 | £65 |
| Flat roof | £40 | £50 | £65 |
| Replacement / re-roof | £60 | £75 | £90 |
| New roof | £60 | £75 | £90 |
- Band A — E, KT, TW, CR, BR, SM, HA, UB, IG, RM, DA
- Band B — SW, SE, NW, N
- Band C — W, EC, WC
Indicative launch ranges only — not contracted prices. Exact figures agreed before activation.
What qualified means
You’re only charged when the opportunity meets the Qualification Profile we agree before you go live.
Service area
Inside your agreed outwards — and not on an exclusion list.
Roofing need
Matches the project types you said you want.
Detail to quote
Property and timing clear enough to price with confidence.
Authority
Homeowner or decision-maker status checked.
Contact
Reachable details verified before we introduce.
If an opportunity misses the agreed criteria, credits restore balance under the credit policy. Not winning the job is not an automatic credit.
Protected service areas
Selected partners can get protected outwards — not a London-wide lock, and not forever.
01 · Agreed outwards
Scoped to specific postcode prefixes you agree with us.
02 · Conditional
Depends on availability, capacity, standards and performance.
03 · Not permanent
Can change — never a guaranteed city-wide exclusive.
Partner standards
Live partners meet a short operating bar before introductions start.
Insurance
Appropriate cover evidenced before we introduce you.
Response
Fast, professional contact with homeowners you’re matched to.
Outcomes
Report what happened on opportunities we supply.
No guarantee of enquiry volume or a permanent territory lock.
2-minute application
Enough to decide if we should talk — not a due-diligence pack.
FAQ
Fees, prices, exclusivity and credits — answered straight.
Is there a setup fee?
No. No monthly retainer either. You pay per qualified opportunity via a prepaid Opportunity Balance after approval.
Do you publish my exact prices here?
No. Public copy says opportunities from £30. Your territory, qualification criteria and prices are three separate agreements before activation.
Will other Houseli partners get the same opportunity?
No. One Houseli partner per individual opportunity.
What if an opportunity doesn’t meet the agreed criteria?
Credits restore balance under the agreed credit policy. Not winning the job is not an automatic credit.
Houseli is an introducer. Roofing services are provided by independent roofing businesses. Opportunity supply and territory allocation are subject to agreed criteria, availability and commercial terms. Not legal advice.